T3

SOCIAL FIRST SHORTS: NORTH TEXAS GIVING DAY FUNDRAISING CAMPAIGN

One annoying thing that happens every year is North Texas Giving Day. This is an online event where countless nonprofits compete for your attention all on the same day until your feed, and your inbox, are completely saturated with donation requests.

Theatre Three knew they weren’t going to be able to compete with orphan puppies, so they wanted to use the fundraiser to remind everyone what they do best: provide fun, quirky, experimental, relatable, joyful, and relevant storytelling. With this in mind, we crafted a campaign to allow Theatre Three to stand out by being utterly themselves. The jokes are admittedly niche, but the comments on social are proof we nailed the punchline.